E-commerce
Au Depart Store Renewal
Online-store renewal for the French luggage house Au Depart, designed in Adobe XD for a Shopify Plus build.
- Year
- 2023–2024
- Role
- Lead Designer / Planner
- Tools
- Adobe XD, Shopify Plus CMS
What the brand needed
Au Depart makes bags and travel accessories and has a long history as a French luxury house. The renewal had to carry that heritage into a storefront that also worked as a shop, with collections easy to browse and products easy to find.
What I designed
I designed the storefront screens: the overview, the collection pages and product search. The archived screens below are the delivered design.
How the storefront was put together
Process
Start from what the brand already had
A long history, a recognisable product collection and a heritage tied to travel. The renewal had to show those rather than invent a new identity.
Design the store around the collection
The overview, collection and product-search screens were designed in Adobe XD for a Shopify Plus build, so the product presentation carries the brand story.
Outcome
A delivered storefront design in which the collection, not introductory copy, carries the brand. The archived screens show the overview, collection and search pages.
What I took from it
Brand heritage is carried by how products are shown as much as by what is written about them. That made product browsing a brand question, not only a usability one.
Project images
