E-commerce proposal
Chilsung Mall Renewal Proposal
An e-commerce renewal proposal for Lotte Chilsung, exploring a D2C shopping experience through site architecture and product-focused design touchpoints.
- Year
- 2024
- Role
- Designer
- Tools
- Adobe XD, Illustrator, Photoshop, P5.js
A direct-to-consumer proposal
The proposal explored how Lotte Chilsung's beverage brands could be presented through a curated D2C shopping experience. The work shown here is a renewal proposal.
Connecting the shopping journey
The design considered an intuitive site architecture and user-centered touchpoints within an e-commerce environment. The archived mockups show desktop and mobile home, product-list and product-detail concepts.
Making the D2C shopping journey concrete
Process
Structure the encounter with the beverage brands
The proposal explored a D2C experience for browsing and buying Lotte Chilsung's beverage brands. An understandable site architecture was considered alongside product-focused design touchpoints.
Connect home, listing and detail pages
Desktop and mobile mockups covered the home, product-list and product-detail pages. They expressed the shopping journey from an introduction to the brands and products through to an individual product.
Proposal outcome
The renewal proposal produced mockups for desktop and mobile shopping. Home, listing and detail-page compositions made the intended D2C storefront direction concrete.
What I took from this work
A shopping proposal needs to express both the first impression of the home page and the path towards a product. Connecting home, listing and detail views made it important to consider how each screen supplies the information needed for the next choice.
Project images
