E-commerce proposal
Chilsung Mall Renewal Proposal
A proposal for a direct-to-consumer online store for Lotte Chilsung's beverage brands. It stayed a proposal and was not built.
- Year
- 2024
- Role
- Designer
- Tools
- Adobe XD, Illustrator, Photoshop, P5.js
The proposal
The question was what a store of Lotte Chilsung's own could look like: how its beverage brands would be introduced, and how a shopper would get from the home page to a single product.
What I designed
Desktop and mobile mockups for the home, product-list and product-detail pages, in Adobe XD, Illustrator and Photoshop, with a P5.js sketch for a motion element. The mockups were not developed further.
What the proposal covered
Process
Frame the store
How Lotte Chilsung's beverage brands would be introduced in a store of their own, and how a shopper would move from the home page to a product.
Mock up the path
Desktop and mobile mockups for the home, product-list and product-detail pages, so the whole path could be reviewed together.
Outcome
A set of desktop and mobile mockups presenting a direct-to-consumer storefront direction. It remained a proposal.
What I took from it
A store proposal has to show both the first impression and the path to a product. Each screen has to hand the shopper what the next choice needs.
Project images
