Digital content and page design
Samsung.com Digital Content
Page and content design for the Galaxy Campus, Pet Store and Online Class experiences on Samsung.com, produced at DND Lab.
- Year
- 2023–2024
- Role
- Lead Designer / Planner
- Tools
- Adobe XD, Illustrator, Photoshop
The brief
Each page had to show a product in a specific setting rather than on a white background: a student's campus, a home with pets, a home classroom. The content had to fit the setting and still read as Samsung.com.
What I designed
I designed the page layouts and digital content for the three experiences in Adobe XD, Illustrator and Photoshop. The archived pages below are full-length exports of the Pet Care, Home Class and Galaxy Campus designs.
Designing product pages around a setting
Process
Start from the setting, not the product
Galaxy Campus, Pet Store and Online Class each place a product in a specific situation. The content was planned from that situation first.
Design the pages
Page layouts and digital content for the three experiences, in Adobe XD, Illustrator and Photoshop, to Samsung.com's brand standards.
Outcome
Delivered page and content designs for the three experiences. The archived exports show the full-length pages.
What I took from it
Within one brand, the right way to explain a product changes with the situation it sits in. Starting from the setting made the content decisions easier.
Project images
