Digital content and page design
Samsung.com Digital Content
Digital content and page design for Galaxy Campus, Pet Store and Online-Class experiences on Samsung.com.
- Year
- 2023–2024
- Role
- Lead Designer / Planner
- Tools
- Adobe XD, Illustrator, Photoshop
Products in everyday contexts
Samsung.com was approached as more than a digital storefront: its pages could show how products fit into everyday life through visual and interactive touchpoints.
Content across experiences
The work covered Galaxy Campus, Pet Store and Online-Class pages. The content and page designs expressed the product experiences and consumer value propositions of each setting.
Building product content around everyday contexts
Process
Focus on each page's product experience
The work centered on the product experiences and consumer value offered by Galaxy Campus, Pet Store and Online-Class pages. Samsung.com was considered a place to show products in everyday use as well as a place to sell them.
Translate the content into page designs
Adobe XD, Illustrator and Photoshop were used for digital content and page design. Visual expression and content composition reflected the different contexts in which the products would be experienced.
Design outcome
The deliverables covered content and page designs for Galaxy Campus, Pet Store and Online-Class experiences. The screens show the scope of work connecting products with everyday situations.
What I took from this work
Even within one brand, the starting point for explaining a product changes with its everyday context. Working across Galaxy Campus, Pet Store and Online-Class pages made it useful to begin with the situation of use, then shape the content and visual expression around it.
Project images
