E-commerce
Wild Donkey Store Renewal
A Shopify storefront for the vintage-apparel brand Wild Donkey, assembled from a small set of theme modules so the product photography carries each page.
- Year
- 2023–2024
- Role
- Lead Designer / Planner
- Tools
- Adobe XD, Illustrator, Shopify CMS
The constraint
Wild Donkey sells Americana-style vintage apparel to international customers and needed a storefront that could launch quickly at low cost. That ruled out designing every page from scratch.
What I designed
I worked within Shopify themes and CMS customisation, chose the page modules the store actually needed, and kept the compositions sparse so the garment photography stayed prominent. Tools were Adobe XD, Illustrator and Shopify CMS.
Working inside a Shopify theme
Process
Accept the constraint
A quick, low-cost launch for international customers meant a Shopify theme, not custom pages.
Choose the modules
The page modules the store actually needed were selected; the rest were left out to keep the structure simple.
Let the photography lead
Sparse compositions kept the garment photography and the brand's vintage character prominent.
Outcome
A storefront built from selected Shopify modules and the brand's own photography, with a simple structure around the products.
What I took from it
Inside an existing theme, what you leave out shapes the brand experience as much as what you add.
Project images
